Michael Brito

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Michael describes himself as a "Social Media Strategist at Intel. I also blog at http://www.conversationsmatter.org" on his Twitter bio.

Michael says, "I blog, communicate and build relationships with other people. I Twitter actively; so much that I have written a personal Twitter Manifesto. I believe that marketing is good; and if you love your customers they’ll love you back and tell people about it. I believe that business results are critical but should not be the driving force behind connecting with people. I believe in being real, authentic and human. I believe that consumers are real people with real passions. Let’s start treating them that way. I am a recovering direct marketer. I have learned that conversations are more valuable than conversions; even though they are more difficult to measure. I refuse NOT to have fun at my job. Oh, and I am a social media strategist at Intel Corporation."